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INFO:
INFO:
As part of MMGY Global’s 2025 Global Intern Project, we were tasked with developing a campaign to promote travel to Washington, DC for America’s 250th birthday. With the added complexity of a politically divided climate and nuanced traveler insights, I crafted three distinct narrative concepts—each delivering a unified message of connection, but through different cultural and emotional entry points. This allowed the campaign to resonate across a broad, diverse audience while staying rooted in the values of unity and exploration.
America, Amplified
America, Amplified
We stand behind podiums.
We rock out in stadiums.
We take our message to the air waves.
America knows how to raise its voice.
It’s a 250-year-old tradition.
Join the chorus.
AMERICA, AMPLIFIED
Collectively American
Collectively American
250 years of experiences.
Through the decades we’ve added
texture, color, and layers.
And what emerged is a vibrant collage.
Where every photo and scrap has meaning.
Together, we’ve crafted an experience that is
COLLECTIVELY AMERICAN
The Right To Party
The Right To Party
America hasn’t had it easy.
Back in 1776, the world underestimated us.
Yet we fought for democracy and earned our freedom.
Cue the fireworks and monumental celebrations.
We’re exercising
THE RIGHT TO PARTY
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